Another good example of using negative space in an effective way, the delivery service sneaked an arrow in between the “e” and “x” of the logo – alluding to the speed at which its packages will be delivered.
Founded by Sakichi Toyoda in the early Twentieth Century, Toyota has become a household name in car manufacturing the world over.
The chips are supposedly so unifying that they don’t even mind sharing!
The V and A are connected in a stylized analog wave with the I and O representing the binary code of the digital world!
The NFL team’s logo is much more than a really cool looking bird. When its designer put some fun hidden features and meanings into it, of course! So, let’s get to it!
Look again... LG's logo is probably one of the simplest to explain on our list of company logos. Please, Almost Everything You Need to Know About Google's History, These Russian IL-76 Aircraft Carry Out Stunning Decoy Flare Dump, Meet the Famous Bunkers of Albania From the Iron Curtain Era. The phone company’s logo incorporates a strategically placed L and G, but what you may not realize is that it also makes up a face – ultimately humanizing the brand.
The first two letters represent an analog signal and the last two are the 1 and 0 of the digital world. The diamonds are said to represent reliability, integrity, and success. The logo is a combination of the crests of the merger companies. It was just supposed to be unique. Mobil was previously one of the so-called seven sisters of the global petroleum industry from the 1940's to the 1970's.
The following list is a hand-picked selection of some of the biggest brands across the world. IBM’s logo has a hidden message for the whole world hidden in the Big Blue logo that represents it’s company.
Simple yet effective! The image has changed somewhat since the company's early days and has seen the image cropped to its current form.
- LG.com. Did you know the meanings of most of these?
Their logo integrates the concepts of analog and digital technology in one. [Image Source: WJonathan Billinger via Wikimedia Commons]. Using your “razor sharp” focus, you will notice that the “G” and “I” have been perfectly cut to represent the sharpness and precision of the razors. The most well-known example of a logo with a “secret” component is probably the FedEx logo. Originally, the logo was a, more or less, realistic representation of a pecten shell. But the symbolism of the colored feathers represent each division of NBC (from when the logo was first designed, as there are more now) and the head of the peacock is looking right, meant to symbolize looking forward (to a show that can compete with Game of Thrones and Modern Family). Consider some of these famous logos and think about how they can be helpful in bringing your brand to life. I designed it with a bite for scale, so people get that it was an apple not a cherry. It may hurt your eyes but have a closer look at the space between the "F" and red blur.
All well and good but have you ever noticed the bear hiding in the mountain of their logo? This iconic ice cream chain has evolved into a powerful brand over the years and is recognizable by name, but that doesn’t stop them from reminding their customers of their original promise in their logo: 31 incredible flavors, one for every day of the month.
Motor industry giant BMW has a long and illustrious history.
The magic number is hidden in the curve of the “B” and the stem of the “R.” Pick up one (or two) of the 31 flavors to make a cool ice cream dessert. Unilever produces about a gazillion products, which makes it hard to keep track of everything they do. These were the three-leaf crest of the Tosa Clan and the three diamond stacked on top of each other of the Iwasaki Family crest. But what about the logo? That would be the face’s eye! Well according to their website the name represents the 80:20 principle, or Pareto Principle. Have a look at the "G" and "I" at the beginning of the name. Today Bright Side explains and even shows you what all these clever logos actually mean!
Check the front of the bag.
What kind of message do you want to send your audience? I still remember the tune clearly to this day! But there are also more subliminal — and clever — ways that they go about hoping to win your brand loyalty.
Want a free Hershey Kiss?
This spells eighty and twenty in binary. The iconic "golden arches" are of course representative of the letter M. Their logo has undergone a series of evolutions over time.
But the actual origin of the logo might be a little less symbolic. If only every pack came with an extra kiss, too! Bern is also known as "The City of the Bears". Chocolate, chocolate everywhere; the average sugar-lover can’t wait to unwrap that Hershey’s Kisses foil and see what’s inside – so the logo gives us a sneak peak!
Here’s the scoop: Famously known for its 31 flavors (supposedly so that a customer could have a new flavor every day of the month) Baskin-Robbins makes it known in their logo. Okay, it’s a bit disappointing that it’s not actually a piece of chocolate, but if you look between the “K” and the “I” you just might find an extra one, at least visually.
This was exploited during an advertising campaign in Denmark, as you can appreciate! This Wendy’s logo appears to say the word “Mom” in Wendy’s collar, suggesting that their cooking is like Mom’s home-cooked meals. And you thought it was just stylized colored typeface! Our next entry on our list of company logos is probably the best known in the world. The white lines passing through give the appearance of the equal sign in the lower right corner, representing equality…or that your printer is running out of ink. We have clumped them together into groups if they share the same industry. Neat right? In some circumstances, they are so well recognized that you can simply look at a cropped section of it and you'll instantly know where it comes from! below. Between the legs of the animals that are housed in the zoo, the outline of the Big Apple stands proudly, inviting zoo-goers to explore the city as much as to see its animals.
Ever notice that Adidas’ symbol looks like a mountain? The “H” can be spotted in gray and the “W” in green, but did you notice the blue tail of the whale? The three stripes became not only an integral part of their shoe design but also their logo. The ‘T’s’ in the wordmark are actually people, and they are happily dipping the same tortilla chip into the pot of salsa being featured by the ‘i’.
So, it was like perfect, but it was coincidental that it was also a computer term. It's no secret that companies try to trick us all of the time, whether it’s with “new and improved” claims or just bright, shiny packaging. IBM's logo to some hides a hidden message. The space here mimics the shape of classic Levi’s pockets, formed in the shape of a batwing on every pair of pants they produce. This logo has since evolved into its current 6 colored tail form. The e-commerce/cloud-computing giant is represented by a simple logo with a single splash of color in the arrow. Our philosophy is based on Humanity. Red and yellow form the basis of the Royal Standard of Scotland.
- Jeff Janoff in his interview with creative bits in 2009. This one might take some work, since the hidden image is not one most Americans would be familiar with. According to LG:-, "The letters "L" and "G" in a circle symbolize the world, future, youth, humanity, and technology.
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